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TARTUFO ROYAL —




TARTUFO ROYAL is an Italian-based company operating in the fine food sector. The brand markets products almost purely based on truffles, from preserves to fresh product. It uses strong ethics by introducing only natural products to the market,

the link between producer and final taster, the use of preservatives, stabilizers and dyes is repudiated by the company. Chosen by the best restaurateurs and researchers of true made-in-Italy flavor. "Choosing Tartufo Royal products means appreciating all the quality of a product grown, harvested, produced and bottled in Italy".


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The client's requirement consisted of a Brand, a visual identity that could express the quality and authenticity of a product processed and made in Italy, with a strong farming ethic, which finds its essence in the culture of truffles and their derivatives.
The approach is aimed at enhancing the values expressed above, with the proposal of a stylistic trait with a rustic stamp that finds its roots in the Middle Ages.
The identifying mark is a Herald, a descriptive symbol capable of communicating, through the symbolism it contains, the link with tradition and the product, source of the Core Business.
Technically, the Identification Mark, given its complexity, has been conceived in a simplified alternative version, in order to ensure its application in circumstances of use in a very reduced version.
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